Would you like to be the leading company in your market? What about the opportunity to retain top customers or more leads? As a small and growing business, hosting events on a regular basis is a great way to build up your client base, grow your network and generate revenues.
Events are extremely flexible and can accommodate many different business goals. Let’s look to at how they can help support your growth and launch you into the new year.
What happens when your company hosts events:
- Generate Leads –
Simply put, events are a brilliant way to fill your sales pipeline full of qualified leads! If you’re going to run events primarily for lead generation purposes, then it’s important to get your sales or business development team involved. This ensures that you have a long list of prospects to invite, and a really specific understanding of the types of people who should be there.
- You may learn something new–
Conferences usually tend to have a learning component. If you believe you know everything to know about business, you can still learn something new. Just hearing or seeing an idea from else’s perspective can teach you an entirely new technique or process.
- Unpredictable opportunities –
When I’m prepping for an event, I make note of what I hope to accomplish/achieve while attending the event. When the affair has concluded, I review my notes and like to add what happened to support the things that I had wanted to accomplish.
I like to check that everything I aimed to achieve in an event has been fulfilled, and to see if any new opportunities were presented to me unexpectedly. I find it interesting that the details are rarely – if ever – what I would have anticipated before attending the event.
- Targeted Marketing –
Sponsored events often cater to niche audiences or member organizations. You gain opportunities to engage one on one with people looking for relevant product solutions. Whether you’re involved with a local charity drive or a craft fair, the right event will attract highly interested customers.
- Reinforces Your Market Position –
Since it’s your event, you control how everything is done from start to finish. The style of the event and how you run it will reinforce your brand and your position in the market. The guests you invite will have the opportunity to have a great experience. They can associate your brand/product/company with the experience they had.
If you don’t have dedicated marketing and sales teams to rely on, you have to find a way to get the right audience to your events. You will also have to manage your attendees with minimal resources. That is where hiring a professional team comes in. By hiring an event planner you can reap all of the benefits regarding your event, without any of the fuss involved in the planning.
Let us create an event that is tailored to your vision and will help your business grow!