Why hiring a Social Media Manager Makes sense!

social media

In a digital world, social media must be a part of your marketing plan.

How do you let your customers know about your sales, services, products, and promotions?

Google, Facebook, Instagram, Twitter, Pinterest or LinkedIn

Each of these platforms all serves a different medium in the market. Are you well versed in each area and how to best navigate in them?

Many small business owners feel they can manage social media on their own. They take time from running their business to post and engage on Facebook and Instagram. Most business owners are experts in their chosen field, they started their business because they love doing what they do. Then social media came along and changed the game for everything.

So what options do owners face?

Self Management: Taking time out of your busy day to run your own social media campaigns. This is the most expensive option, owners are the most valuable person in the company and being chained to social media does not allow them to guide the ship.

Employee Management:  Many businesses hire/ train internal employees to manage their social media accounts. Often this can result in mixed and inconsistent messages. Additionally having an employee manage your social media is still a costly way to run social media. To effectively manage all platforms of social media the average employee will need to spend 15 hours a week.  At the average hourly rate of $10 per hour. This employee will cost a small business $750 a month. Has that employee been trained in brand management?

Social Media Manager: By outsourcing social media management a small business can effectively compete in the ever-growing corporate dominated world of social media. Owners can focus on doing what they do best while saving time and money. Unlike an unskilled employee, a social media manager is trained in all aspects of social media.

Turning to a Social Media Manager will ensure someone is taking care of businesses social media accounts and their audience. The best part is they will work hand in hand with owners to ensure the brand projects the professional and positive image it should have.

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